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The human reader – The traditional, printed, hard copy resume (yes, it does still have a primary place in job hunting!) is created to attract the human eye and attention. With the advantages of word processing applications, sophisticated formatting is possible and should be applied strategically to create eye-appeal and draw the readers’ attention to key qualifications. The computer reader – The electronic or computer-optimized resume is designed, first and foremost, to be readable by the computer. There are several types of electronic resumes, but the common element of all is the ability to be searched by keyword. Of course, once your resume has been tagged as matching a keyword search, it will be reviewed by a human. So compelling, easy-to-read content is just as important in the electronic resume as in the traditional resume. Miss these points and the effects could be devastating…you might send out hundreds of resumes only to sit at home and wonder why nobody, not even one company or headhunter, has called you for an interview. There are fundamental formatting differences between traditional and electronic resumes. If you do not understand these differences, your resume will make it into very few – if any – resume databases.

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Resume Basics: The resume should be divided in various sections to present all the information systematically. Before choosing the style of a resume, and writing a resume, one must know some basics that are a must for a professional look of the resume. The resume should never be handwritten. Use Times New Roman, Verdana, or Arial font, and the font size should be 12. Do not vary the font size and font in your resume. Instead of changing the size of the font for headings, it is advisable to mention the headings in ’bold’. This will maintain the standard font size throughout. Never use, Italics, fancy fonts and fancy page borders in your resume. Never use any color, watermark or background color for your resume. It should be on a plain white background, and the font color should be black. While taking a hardcopy of your resume, always take a print on a good quality paper. Never take photocopies of your resume, which gives it a very blurred and dull look.

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Unrelated personal interests and hobbies: Several years ago, when writing my first resume, I remember being directed to add my hobbies and interests at the bottom of the resume. These hobbies and interests were supposed to show that I was a well-rounded, interesting person. However, this is no longer the norm. In fact, just as adding an ”Objective” to your resume is outdated, so is adding your personal interests. Recruiters just want the facts of your experience relating to the position. Again, you are wasting a Recruiters valuable time by adding these little tidbits of personal information. In fact, by adding this additional information incorrectly, you take the risk of your resume ending up in a circular file (the one next to the recruiter’s desk that contains the remnants of their lunch!). I have had the unfortunate opportunity to review resumes of candidates who listed their personal interests as ”Jazz Hand Aficionado”, ”Exotic Pole Dancer”, and ”Cat Whisperer”. Really?? What does that have to do with a Sales Manager position? As you can imagine, these prospective candidates were not selected for interview.

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Writers should be certified. Certification is one way of assuring oneself about the writer’s experience and the quality of the work. Examine samples. When selecting, applicants should not hesitate to ask for samples of resumes previously written by the writer. If the resume samples are not impressive and look a repetition instead of being customized, applicants should reconsider and try other options. Communicate with the writer. This is important. If applicants are able to have a direct dialogue with the writers they will be able to asses how much the writer understands his job. A good writer will be able to discuss in depth the applicant’s career goals, education, work experience and history etc. before beginning the process of writing the resume.

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So in order get an edge in the paper competition, your document can’t be just a resume —- but a Selling Resume! Since many of us do not have sales experience, and are too close to the topic to really sell ourselves objectively, we need to consult a sales-oriented advisor, a ”resume coach” to guide us in the presentation. A selling resume is not about ”you ”, but about ”how you can help solve a problem”. Every job exists to solve a business problem. Your resume has to sell you as a solution. There many sources of resume information, ”misinformation” and outdated advice in the marketplace. Poor results, even after spending a lot of money, are not uncommon. Here are the choices: Free resources and resume templates that rarely yield an exceptional resume. Most of these resumes never clear the Applicant Tracking Systems that recruiters and companies use.

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Job of the Resume Writer. A resume writer should not only write a resume, but he should do it well. But this is not the only function which a writer is trained to do. A good writer of resumes molds the resume according to the job description. This however, does not mean that the resume is a lie. It simply highlights and aligns the qualities of the applicant with what the potential employers are looking for. This is something an average person with no experience is unable to do. They have no ideas as to how they should highlight their strengths to suit the employer’s needs. But a professional writer of resumes is aware of industry buzz words; the job related key words etc. and will be able to use these to the maximum advantage of the applicant. Selecting a Good Resume Writer. The selection of a good writer is not as easy as expected. Unfortunately, there are too many online resume writing services which offer bogus information and as a result applicants are led astray. With the proper selection process, applicants will be able to select their writers easily.

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